Privacy Policy

Effective Date: June 1, 2025

Passion 4 Health & Wellness by Veronica Gutierrez Healing ("we," "us," or "our") is committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book services, or participate in our healing programs.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

• Name, email address, phone number, and mailing address

• Date of birth and emergency contact information

• Payment information (processed securely through third-party providers)

• Health history and medical information

• Session notes and treatment records

• Communication preferences and booking history

Health Information

For safety and effective treatment, we collect:

• Medical history and current health conditions

• Medications, supplements, and allergies

• Previous healing or therapeutic experiences

• Mental health history relevant to treatments

• Physical limitations or special needs

• Contraindications for specific treatments

Website Usage Information

When you visit our website, we may automatically collect:

• IP address and browser information

• Pages visited and time spent on site

• Referring website information

• Device type and operating system

• Cookies and similar tracking technologies

Communication Records

We maintain records of:

• Email correspondence and text messages

• Phone call notes and voicemails

• Consultation and session documentation

• Feedback and testimonials (with consent)

How We Use Your Information

Primary Uses

Your information is used to:

• Provide safe and effective healing services

• Schedule appointments and send reminders

• Process payments and maintain billing records

• Communicate about your treatments and care

• Ensure your safety during ceremonies and sessions

• Provide follow-up care and integration support

Secondary Uses

With appropriate consent, we may use information for:

• Improving our services and developing new offerings

• Educational purposes (anonymized case studies)

• Research into healing modalities and outcomes

• Marketing communications about relevant services

• Creating testimonials and success stories

Legal and Safety Uses

We may use information when legally required for:

• Compliance with healthcare regulations

• Reporting requirements for public health or safety

• Legal proceedings or law enforcement requests

• Emergency medical situations

Information Sharing and Disclosure

No Sale of Information

We do not sell, trade, or rent your personal information to third parties for commercial purposes.

Limited Sharing

We may share your information only in these circumstances:

Healthcare Providers

• With your consent, to coordinate care with your medical team

• Emergency medical personnel in crisis situations

• Referral practitioners when appropriate for your care

Service Providers

• Payment processors for transaction handling

• Scheduling platforms for appointment management

• Email services for communications (with privacy protections)

• Website hosting and technical support providers

Legal Requirements

• When required by law or court order

• To report suspected abuse or harm to self/others

• To protect our legal rights or safety

• In emergency situations to protect your welfare

Anonymous Information

We may share aggregated, anonymized data for:

• Research into healing modalities and outcomes

• Educational presentations and training materials

• General marketing and website analytics

• Industry statistics and trend analysis

Data Security and Protection

Security Measures

We implement multiple layers of security:

• Encrypted data transmission and storage

• Secure, password-protected file systems

• Limited access to personal information

• Regular security updates and monitoring

• Secure disposal of physical records

Payment Security

• Credit card information is processed through PCI-compliant providers

• We do not store complete payment card information

• All financial transactions use industry-standard encryption

• Payment data is handled by certified third-party processors

Physical Security

• Paper records stored in locked, secure filing systems

• Computer systems password-protected and encrypted

• Office access limited to authorized personnel

• Confidential disposal of outdated records

Your Privacy Rights and Choices

Access and Correction

You have the right to:

• Request copies of your personal information

• Correct inaccurate or incomplete information

• Update your contact preferences and details

• Review your treatment records and session notes

Communication Preferences

You can control:

• Email marketing subscriptions (opt-out anytime)

• Text message appointment reminders

• Phone call preferences and timing

• Postal mail communications

Consent Management

You may:

• Withdraw consent for non-essential uses of information

• Limit sharing with other healthcare providers

• Opt out of testimonials or case study participation

• Request anonymization of your records

Data Portability

Upon request, we will provide:

• Electronic copies of your health records

• Treatment summaries and session notes

• Communication history and preferences

• Information in commonly used formats

Cookies and Website Technologies

Types of Cookies

Our website may use:

• Essential cookies for basic website functionality

• Analytics cookies to understand site usage

• Preference cookies to remember your settings

• Marketing cookies for relevant content delivery

Cookie Management

You can control cookies through:

• Browser settings to block or delete cookies

• Opt-out tools for analytics and marketing cookies

• Privacy settings on our website

• Third-party opt-out mechanisms

Third-Party Tools

We may use:

• Google Analytics for website traffic analysis

• Social media plugins for content sharing

• Customer service chat tools

• Booking and scheduling platforms

Special Protections for Sensitive Information

Health Information (HIPAA-Type Protections)

While not technically covered by HIPAA, we apply similar protections:

• Minimum necessary standard for information use

• Business associate agreements with service providers

• Secure transmission and storage requirements

• Limited access based on role and need

• Regular staff training on privacy protection

Ceremonial and Spiritual Information

We provide enhanced protection for:

• Ceremonial experiences and spiritual insights

• Plant medicine journey details

• Personal transformation information

• Sacred and religious practices

• Vulnerable emotional content

International Users and Data Transfers

Data Location

Your information may be stored and processed in:

• United States-based servers and systems

• Cloud storage with international data centers

• Third-party services with various locations

International Protections

For international users:

• We apply privacy protections regardless of location

• Data transfers use appropriate safeguards

• Local privacy laws are respected when applicable

• Consent is obtained for cross-border transfers

Retention and Deletion

Retention Periods

We retain information for:

• Active clients: Throughout treatment relationship plus 7 years

• Health records: Minimum 7 years after last service

• Financial records: 7 years for tax and audit purposes

• Marketing data: Until consent is withdrawn

• Website analytics: Typically 1-2 years

Secure Deletion

When information is no longer needed:

• Electronic files are securely deleted and overwritten

• Physical records are shredded or destroyed

• Backup systems are purged according to schedule

• Certificates of destruction maintained when required

Right to Request Deletion

You may request deletion of:

• Marketing and communication data

• Non-essential personal information

• Outdated or incorrect records

• Information no longer needed for care

Note: Some information must be retained for legal or safety reasons

Children's Privacy

Age Restrictions

• Our services are generally for adults 18 and older

• Minors require parental/guardian consent

• Special protections apply to information about minors

• Parents/guardians have access rights to their minor's information

Parental Rights

For minors receiving services:

• Parents/guardians must provide consent

• They may access their child's information

• Special confidentiality considerations for adolescents

• Mandatory reporting requirements may apply

Changes to This Privacy Policy

Updates and Notifications

• We may update this policy to reflect changes in practices or law

• Material changes will be communicated via email

• Updated policies will be posted on our website

• Continued use of services constitutes acceptance

Review Schedule

• This policy is reviewed annually

• Updates made as needed for legal compliance

• Client feedback incorporated when appropriate

• Best practices research influences revisions

Contact Information and Complaints

Privacy Questions

For questions about this privacy policy or your information:

Veronica Gutierrez
Email: info@passion4.health
Phone: 714-331-7433
Website: www.passion4.health

Filing Complaints

If you believe your privacy rights have been violated:

• Contact us directly for resolution

• File complaints with relevant regulatory authorities

• Seek legal counsel if necessary

• We will investigate and respond to all privacy concerns

Specific State Privacy Rights

California Residents (CCPA Rights)

California residents have additional rights including:

• Right to know what personal information is collected

• Right to delete personal information

• Right to opt-out of sale of personal information

• Right to non-discrimination for exercising privacy rights

Other State Rights

Residents of other states may have additional privacy rights under state law. We respect and comply with applicable state privacy regulations.

Emergency Situations

Health Emergencies

In medical emergencies, we may:

• Share information with emergency responders

• Contact your emergency contacts immediately

• Provide necessary health information to medical personnel

• Override normal consent requirements to protect your welfare

Crisis Situations

During mental health crises:

• Information may be shared with crisis intervention services

• Emergency contacts may be notified

• Relevant health information provided to responders

• Follow-up care coordination may require information sharing

By using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

Last Updated: June 1, 2025